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"Hey, is this [CONTACT]? This is [YOUR_NAME], I do local advertising in [ZIP]. Got a quick question - do you guys do any direct mail marketing?"
"I put together a community postcard for about 5,000 homes in the ZIP. You'd be the ONLY [BUSINESS_TYPE] on the card."
"It's [SPOT_PRICE] for the spot. If even ONE person calls you from this card, you've probably made that back."
"Want me to save your spot? Just need a quick yes and I'll send over the details."
"How much is it?"
"It's [SPOT_PRICE]. You're in front of 5,000 homes. ONE customer and you've probably made it back."
"I need to think about it"
"Totally fair. I only have one [BUSINESS_TYPE] spot and another guy's interested. Can I pencil you in?"
"Mailers don't work"
"What did you try? This is different - 5,000 homes, you're the only [BUSINESS_TYPE] on the card."
"No budget"
"What if we did half now and half when the card drops?"
"Send me info"
"Everything I'd send I can tell you in 30 seconds. 9x12 postcard, 5,000 homes, only [BUSINESS_TYPE], [SPOT_PRICE]. You in?"
"Not interested"
"No problem. Is it the timing, price, or you just don't do this type of advertising?"
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📍 Market Info
Number of homes this postcard reaches (shown on 10kpostcards.com)
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Date when the postcard is expected to arrive in mailboxes
# of addresses mailed
$0.247 × address count
5,000 pieces: ~$1,000-1,150 postage
10,000 pieces: ~$2,000-2,300 postage
Printing: $0.10-0.15 per postcard
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💡 Selected advertisers will have their spots auto-reserved in the new postcard with "Reserved" status.
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